Netflix may be waiting until after negotiations with the SAG-AFTRA union come to an end before increasing the price of its ad-based tier.Netflix is one of the main production companies targeted by the ongoing actors’ strike, and that negative attention may be impacting the company’s plans to raise prices. One report suggests that the company is waiting until the spotlight is off its business practices so it can push prices on its cheapest, ad-based offering.
Netflix declined to comment on any plans to increase prices in the future. There’s no word of how much the costs will increase, but just based on Netflix’s past increases, it could be anywhere from $1 to $2 a month. The last time the. Users who haven’t dropped Netflix still maintain the Basic price, but once they leave or try to resubscribe, the only options will be the $7 with ads or $15.50 Standard tiers.
Netflix introduced Basic with ads late last year. Though growth took a while to pick up, the tier has sinceoffering for subscribers not willing to fork over the $15.50 a month. Under former CEO Reed Hastings, Netflix routinely emphasized it would not include ads, but after some setbacks early in 2022, the company changed its tune.