Many important questions about the critical role generative AI will play in the future of media and entertainment remain unanswered.at Digital Entertainment World 2024 in Los Angeles. Issues discussed included the state of ongoing debates on licensing, copyright law and media valuation in the age of generative AI.
Notably, the U.S. is still evaluating its approach, though it is expected to come out with new recommendations. The U.S. Copyright Office is conducting aafter requesting public comments last fall. The outcomes of litigation could also begin to answer whether it’s legal to train AI on copyrighted material.
In some cases, training can be reasonably inferred in a legal context by showing that a prompt can output verbatim copyrighted material. But this strategy doesn’t work equally well across different media types , meaning data transparency is more important for content owners where it doesn’t work. AI-generated outputs might themselves infringe copyright, if copyrighted data was used to train models that produced it. So far, lawsuits alleging copyright infringement have been brought against the AI companies, not end users of AI systems. However, until this question is settled, a possibility exists that content creators or companies could become liable.
7. Could a rights management technology be created to conduct licensing for data ingested by generative AI systems?