YouTube’s TikTok competitor, Shorts, is becoming a more significant part of the company’s monetization program. The company announced thatad revenue with creators making Shorts. YouTube says it currently has more than 3 million creators around the world in the Partner Program, which would imply the number of Shorts creators making money from the platform is somewhere in the hundreds of thousands.than for longer-form content on YouTube.
So far though, it’s unclear just how much creators are making from Shorts compared with the platform’s other monetization programs. YouTube declined to share details but said the company has paid out $70 billion to creators over the last three years. Shorts’ momentum could grow even more in the coming months. TikTok, which itself has been trying to compete more directly with YouTube by encouragingin the United States. Though that outcome is far from certain, YouTube would almost certainly attract former TikTok users and creators.