LinkedIn is now in the gaming business. Starting today, users on the LinkedIn mobile app or on desktop can play one of three different games — Pinpoint, Queens, and Crossclimb. You’ll be able to play each game once per day, and after your daily session, you’ll get access to all kinds of metrics including your high score and daily streak, different leaderboards, and who in your networks has also played.
It offers a unique way for businesses to capture new users and engage older ones before eventually getting both to spend money they otherwise wouldn’t. According to Axios, New York Times games were played over 8 billion times last year with more than half of those plays belonging to Wordle, the guess-the-word game the Times acquired in 2022.
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