What sector employs more people than mining and the arts, and exports more in dollar terms than the wine industry, but is routinely dismissed as frivolous and superficial? Fashion, of course.from the Australian Fashion Council published on Tuesday shows the industry is on life support and warns that without government investment – particularly in Victoria, where one-third of the sector is based – things will go from bad to worse.
At the start of the pandemic, “buy Australian” rhetoric enjoyed a mini-renaissance, as patriotic consumers with newfound spare time and disposable income flocked to local brands. A campaign called We Wear Australian, launched by West Australian fashion identities Richard Poulson and Kelly Atkinson, received widespread coverage – includingI’ll tell you where it is.