After 155 years, the Campbell Soup company is changing its name

The 155-year-old Campbell Soup Company plans to drop “soup” from its corporate name, rebranding as The Campbell’s Company. More consumers are reaching for snacks and ditching ready-to-serve soups, and the company has bought up other food lines to grab them.

People are also reading… Although soup is an important part of Campbell’s business, it’s now a smaller portion of its sales.Legacy food companies like Campbell are pivoting to gain a larger share of the snack market, valued at more than $200 billion by market research firm Circana. “Snacking is a large, attractive, and durable category that continues to grow in importance with consumers,” Kellanova said at the time.

Australia Australia Latest News, Australia Australia Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Campbell Soup Company is changing its name after 155 yearsCampbell's Soup Company will now be known as The Campbell's Company.
Source: clevelanddotcom - 🏆 301. / 63 Read more »

Campbell Soup dropping 'soup' in name to become 'The Campbell's Company'Campbell Soup is dropping 'soup' from its name to become 'The Campbell's Company,' a pivot symbolizing the company's shift to other packaged food such as Goldfish snacks.
Source: KSLcom - 🏆 549. / 51 Read more »

The Campbell Soup Company is changing its name after more than 100 yearsAs we approach soup season, the Campbell Soup Company is dropping the soup.
Source: nbcsandiego - 🏆 524. / 51 Read more »

Campbell Soup Company planning to drop 'soup' from its nameCampbell's is known for its soup, but the company is hoping to change its name in an effort to ensure people know it sells other foods, too.
Source: CBSNews - 🏆 87. / 68 Read more »