The newest upsurge in artificial intelligence technology is streamlining the tedious tasks that run beneath the glamor of the industry, from simplifying marketing strategies to easing direct fan engagement to handling financial intricacies. And as this ecosystem matures, companies are discovering unprecedented methods to not only navigate but thrive within these new paradigms. , we explored how the wave of music tech startups is empowering musicians, artists and the creative process.
Managing metadata and accounting royalties through the global web of streaming services is another area seeing innovation. With nearly 220 million tracks now registered at DSPs, according to content ID company Audible Magic, startups are stepping in to offer solutions across the music distribution and monetization chain. New tools are being developed to organize and search catalogs, manage track credits and splits, handle incomes, find unclaimed royalties, and clean up metadata errors.
Another issue that some AI companies have stepped in help solve is preventing fraud — a significant concern stemming from the ease of music distribution and the sheer volume of new music being released every day. Startups are helping labels and digital service providers address this problem with anti-piracy, content detection and audio fingerprinting technology.
RealCount is one such startup that helps artists, agencies and promoters make sense of ticketing data. “We see RealCount as a second brain for promoters, agents and venues, automating the tracking of ticket counts and sales data from any point of sale,” says, the company’s founder/CEO. Other exciting developments are taking place in how live events are experienced virtually, with platforms like Condense delivering immersive 3D content in real time.