simply click here to claim your deal and get access to all exclusive Business Insider PRIME content.
E-commerce agency sources see the move as evidence that Amazon is trying to grow its programmatic advertising business but warned that too many ads may annoy users.Amazon has been building up its advertising business to compete with Amazon and Google, and now it wants to expand into the gaming industry.
"We're looking for the right hands-on engineer to work on a disruptive advertising system set to revolutionize customer acquisition for gamers," both job posts read."Imagine layering the strength of Amazon's deep purchase history data with the power of machine learning to build a programmatic service that will disrupt theA spokesperson from Twitch wouldn't comment on the job postings and an Amazon representative did not respond to a request for comment.
While the Amazon roles are focused on the gaming industry, the listings state that the team that these two roles will be part of could apply to other industries. The post for the lead engineering role says that role could be based out of Amazon's headquarters in Seattle or the Bay Area, suggesting that Amazon is targeting Silicon Valley talent.lack of data
"This is in line with the general direction that Amazon Advertising is moving to be heavier on display and video units," George said."They're finally starting to take advantage of the insane reach they have in the gaming industry because of Twitch."