It’s no secret that Google is one of the most important tools in your marketing arsenal. With an average of over 3.5 billion searches conducted each day , there are a lot of eyeballs glued to Google’s search results.
With such a wide range of extensions available, it’s easy for marketers to find options that will help them meet their campaign goals. On average, Google reports that ads using extensions improve their click through rate by 10 to 15 per cent. Relevant extensions can also improve your quality score for even better results.For small businesses, few tools can be more helpful than Google Maps.
“First, Google will factor in your distance from the person conducting the search, as well as how closely your listing matches what they’re looking for. Your prominence then comes into play, based on things like SEO rankings and reviews for your business. To show up on Maps results, you need to provide detailed business information and use strategic location keywords so you can be better optimised for local searches.
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