A U.S. House panel has sent letters to four e-cigarette companies asking for them to halt television, radio, print and digital advertising for their products.The letters were sent the same day Juul announced it was suspending all product advertising.
Chairman Raja Krishnamoorthi points to a poster showing similarities between Marlboro cigarette ads and JUUL Vaping paraphernalia, during a House Economic and Consumer Policy Subcommittee hearing that heard testimony on JUUL's Role in the youth nicotine epidemic, on July 25, 2019 in Washington, DC.A U.S.
Rep. Raja Krishnamoorthi, chairman of the House Oversight and Reform committee's panel on consumer products, sent the letters Wednesday to e-cigarette makers Fontem Ventures,, Reynolds American and NJOY. Krishnamoorthi, D-Ill., runs the committee that oversees consumer product investigations. "Today, e-cigarette market leader, Juul Labs, announced its decision to cease all print, broadcast, and digital advertisements of e-cigarettes in the United States, effective immediately," Krishnamoorthi wrote in the letters. "I am writing today to respectfully, but strongly, request your company to do the same."
Reynolds didn't immediately have a comment. None of the other companies immediately responded to a request for comment.