Merlin Signs Licensing Deal With Boomplay, Leading Streamer in Africa's 'Fast-Evolving' Market

after global indie rights agency Merlin signed what it described as a "landmark licensing partnership" with Boomplay.

Launched in Nigeria in 2015, Boomplay is owned by the China-based company Transsnet Music Limited and has a catalog of more than 10 million songs available to stream or download in Cameroon, Ghana, Ivory Coast, Kenya, Nigeria, Rwanda, Senegal, Tanzania, Uganda and Zambia. The addition of repertoire from the 20,000 independent record labels and distributors that Merlin represents substantially grows Boomplay's licensed catalog and greatly increases its consumer proposition, said the company.

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