How the rising trend of car sharing impacts the automotive industry | IOL Business Report

  • 📰 IOL
  • ⏱ Reading Time:
  • 50 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 51%

Belgique Nouvelles Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

OPINION: Car manufacturers will have to tailor their brands to niche markets and associate their products with a specific service to remain relevant, writes Kobus van Staden.

JOHANNESBURG – The shift towards vehicle sharing and away from the traditional car ownership model is driven largely by millennials and post-millennials, who demand products and services that are entirely different from those that were desired by previous generations.

The new generation’s push for comfort, flexibility and ease of use, coupled with a rejection of long-term financial commitment, means this is a demographic that does not need or want to own a car. Instead, they want to consume transportation as a service. Frost & Sullivan notes that owning and driving a vehicle are no longer central themes in the mobility landscape, with the number of young adults in the UK with driving licences falling by 40 percent since the 1990s.

In a separate study, the same research firm notes that in 2017, the global car sharing market had about 10 million people using these services and predictions are that by 2025 this number will reach 36 million, which is a growth rate of 16.4 percent a year. Uptake of services such as Uber, Lyft and Bolt has been particularly strong in urban settings, where people live relatively close to their places of work, shopping malls and entertainment centres and only require transportation over short distances.

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.
Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 46. in BE

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Tributes pour in for titan of black business Richard Maponya | IOL NewsTributes and condolences have continued to pour in for South African business mogul Dr Richard Maponya, who died on Monday at the age of 99. Giant among other giants of South Africa who was liked by all, viz sport, politics, business, religion, society at large and literally everyone. Rest in eternal peace you servant of God and his people. We never heard you being different. Let our nobles receive you with an applaud
La source: IOL - 🏆 46. / 51 Lire la suite »

SA business icon Richard Maponya dies aged 99 | IOL NewsProminent South African businessman Richard Maponya died aged 99 early on Monday after a short illness, his family said. Rest in peace mkhulu. R.I.P Ntate Maponya
La source: IOL - 🏆 46. / 51 Lire la suite »

Richard Maponya hailed as beacon of light for black business during apartheid | IOL NewsRenowned businessman Richard Maponya was a shining beacon of light for black business during apartheid, SACCI said.
La source: IOL - 🏆 46. / 51 Lire la suite »