just announced that 500 million people around the world are using the Google Assistant, its voice-activated digital assistant.Amazon'sGoogle hasn't previously said how many people are using the Google Assistant each month, although it had said a year ago that it was available on 1 billion devices.
The search giant didn't specify precisely how or on which devices the Assistant is being used, but said it did say that the half a billion statistic refers to usage across smartphones, TVs, cars, smart displays, and other gadgets. The revelation comes as Amazon has established a strong lead in the smart home market in the United States. The Amazon Echo held 70% of the smart speaker market in the US according to a study from Consumer Intelligence Research partners in August reported byGoogle, however, does have an important advantage over Amazon that likely contributes to its broad global usage: its presence on smartphones.
The Google Assistant is particularly important for the Internet giant because it provides a single, uniform method of interaction across gadgets of all form factors, from phones to laptops and smart home gadgets. It also fits in with Google's strategy of evolving beyond search, as Alphabet CEO Sundar Pichai has said at press events in the past.
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