Bright Health buys Brand New Day to build Medicare Advantage business - Business Insider

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$2.2 billion Bright Health just struck a deal to buy a health plan and gain a big foothold in the lucrative Medicare Advantage market

in January raised $500 million. Altogether, the four venture-backed health insurance startups have raised $3.6 billion.for the first three quarters of 2019, a deeper net loss than the $4.2 million loss the company had over the same period in 2018. The company made $164.3 million in revenue and recorded $127.9 million in medical claims.

Brand New Day for its part had more than 40,000 Medicare Advantage members as of the first nine months of 2019, according to regulatory filings. The substantial jump in Medicare Advantages members through the Brand New Day acquisition cements Bright Health's status as a provider of Medicare Advantage plans among the venture- and private-equity backed startups looking to go up against health insurance giants like UnitedHealthcare and CVS Health.

That'll include specific cities and counties in Florida, Illinois, North Carolina, Oklahoma, and South Carolina as well as the whole state of Nebraska. It builds on Bright's presence in Alabama, Arizona, Colorado, Tennessee, Ohio, and New York.

 

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ZTracer This is fascinating, thanks for the story! I literally just wrote about Bright Health yesterday, sharing in case anyone wants a deep analysis of their business model.

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