that he earned only around $2,000 a month from Google ads, despite weekly videos gaining an average 10 million views.building long-term partnerships with brands like SeatGeek
"That conversation started because he is obsessed and loves the product," Dayeh said. "He let us know that, and we started cultivating a conversation with Nerf. The deals that come to this area give the talent or brand they are engaging with a lot more creative say." Following tours, the next major monetization opportunity is direct-to-consumer products, Dayeh said. But this requires capital and a partnership with a product company, which can be tricky, and Dayeh said that big audience numbers don't always translate into sales.
"When you look at the current media landscape, it's more fractured and kind of cut up then it's ever been," he said. "If you're trying to reach to a really broad audience, you tell the same story on a number of different mediums and it hits different strata of audience."
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