The Drive-Thru: Conference round-up, McDonald's chicken sandwich - Business Insider

📆 17-01-20 21:58:00
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The Drive-Thru: Conference chaos, McDonald's franchisees' chicken sandwich dreams, and the rise of the 'charcuterie influencer'

Sorting out delivery is on many restaurants' to-do lists for 2020. To quote Fred LeFranc, CEO of the restaurant-industry consulting firm Results Thru Strategy: "Delivery is still a mess." Executives tend to shy away from name-dropping rivals.

However, during the conference and in interviews over the past year, I've noticed that that rule doesn't apply to Chick-fil-A, which rarely attends industry conferences itself. Some chains want to jump on the chicken-sandwich bandwagon, but the biggest story is executives' envy of the tech and customer service at Chick-fil-A.

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