Spotify is in talks to purchase digital publisher The Ringer - Business Insider

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If Spotify does buy The Ringer, the digital publisher's network of beloved podcasts could help Spotify grow its revenue from podcasting:

on podcast acquisitions in 2019 when it purchased content studio Parcast, podcast producer Gimlet Media, and podcast creation platform Anchor.

And it's seen positive results: In 2018, The Ringer reported over $15 million in revenue from its podcasting unit — plus, it's profitable — according to the Journal. Immediately, Spotify would benefit by boosting the revenue it already generates from original podcast content like Parcast's shows, for instance, and it could potentially help grow

 

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