Kobe Bryant: He built a business empire in US, Europe and Asia extending far beyond basketball

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Eighty-one points in his prime and 60 on his way into retirement. Five NBA championships title with the 18 All-Star appearances representing them, 15 All-NBA honours, two jerseys hanging in the rafters - No. 8 and No. 24. And the number that will haunt Los Angeles and the world - only 41 years old.

A future Hall of Famer, an all-time great, the second-best shooting guard ever and the closest thing to people have seen, died Sunday morning, one of nine who perished in a helicopter crash in.

"But over the next couple months he kept calling and texting me at all hours of the day and night wanting to discuss his reactions to specific chapters and ideas and relate it to other stuff he was reading that I hadn't assigned," Sacca said."Literally at he would be on his physical therapy treadmill and call me. His obsession with learning this stuff was so 24/7."

Meanwhile, Bryant was investing on another front as well. In 2014 he announced he'd formed, based in, with plans to develop brands that would upend the sports industry. The first investment through the company was sports drink BodyArmor. That initial US$6mil investment grew to a value of US200mil after Coca-Cola acquired a minority stake in 2018.

"I love, love, love storytelling," Bryant said in late 2015."I love framing stories that inspire. I love educating in a very creative way. I love putting pieces of the puzzle together." After the ceremony, Bryant hinted at the difficulty in transforming from basketball superstar to entrepreneur, telling:"It's a hard thing for athletes to start over. You have to begin again.""The word on the street about his company is that he was very earnestly doing the work and wasn't taking anything for granted,", a film and television producer whose credits include"A Star Is Born" and"," said of Bryant's entertainment industry chops.

 

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