Peter Do Wants to Rewrite the Rules of the Fashion Industry

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Peter Do wants to rewrite the rules of the fashion industry. Get to know the must-watch young designer, here:

The designer Peter Do , with Pablo Correa, Jessica Wu, Trung Tham, So Hyun An, Maggie Maurer, Utkarsh Shukla, An Nguyen, Yiru Wang, Montis Songsombat, Bebe Bolortoli, Cooper Robar, Vincent Ho, and Lydia Sukato.As a young designer starting out, Peter Do, 29, received a lot of advice from people who had been in the business longer. Much of it went unheeded.

Launched a year and a half ago by a group of friends who’d met online, Peter Do is a brand for our age. Everything about it, from the clothes to the core values, is thoughtful and driven solely by what feels right to the group. The designs, which take cues from old Helmut Lang and Geoffrey Beene, are based around a tailored silhouette because, as Do sees it, men’s wear is beautifully constructed and made to be worn for years.

The model Maggie Maurer wears a jacket and jeans from Peter Do’s spring 2020 collection, and shoes from Peter Do’s fall 2020 collection, in the label’s Brooklyn atelier. To address sustainability issues, they would produce only made-to-order wholesale clothing and limited numbers of tailored pieces, and any leftover fabric would be reused the next season. “You can’t just talk the talk,” says Ho, who handles the business side of the operation. But above all, there would be no bitchiness.

 

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