How I optimized my LinkedIn profile to land a $5,000 speaking gig - Business Insider

. Known as the personal branding guru globally, Arruda has worked with Fortune 100 companies, so I soaked up a lot of his expertise — especially when it came to LinkedIn.

After we spoke, I was officially offered the gig. We then confirmed the details, which included a $5,000 half-day fee for a keynote presentation and workshop based on my book "The morning I emailed the final contract, I was admitted to the hospital for labor . And I delivered the speaking gig eight weeks after my son was born.

Your headline isn't the time to be super clever or vague. Instead, use title-based keywords related to the opportunities you want to attract. Ask yourself, "What words would my target audience search for?" My philosophy is to let your reputation precede you. And one of the best ways to do this is to establish your authority as an expert in your field and let other people sing your praises.

MariBrands4You So unclear the value of personal branding except that she'll get paid to explain how she created a brand for herself to get paid to talk about it. Useless.

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