Derailed By Coronavirus, A Corner Of The Food Industry Questions The Future Of Its Biggest Event

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Derailed by coronavirus, a corner of the food industry questions the future of its biggest event by chloesorvino

Even more unsettling was the undercurrent of a much bigger fallout that emerged, as the industry openly questioned New Hope’s influence within the natural products industry. British data and events conglomerate Informa, which trades on the London Stock Exchange with more than $3.6 billion in annual sales, acquired New Hope and a few other events companies

“I remember when I was getting started, how critical it was that we at a minimum find a way to cover our costs and get enough business from this show. It was a question of survival,” Lubetzky,, wrote. “It was expensive back then, and the costs of participation have risen dramatically over the years.”

He added that the SFA gives “priority based on seniority – so even if you are a small company, if you’ve been exhibiting for a while, you get to choose your booth early; but Expo’s system insists you to set up ever bigger booths because otherwise you lose priority to choose your booth location.”The cofounders of CBD beverage startup Lifeaid, one of whom is a medical doctor, planned to passout 3,000 branded surgical masks at Expo West, which ended up being cancelled on Monday evening..

 

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chloesorvino A membership association could definitely put on a show at only a fraction of the price New Hope charges and it would be of much greater benefit to the trade.

chloesorvino Brilliantly scripted Chloe. TYVM. As a 25 year attendee and Supplier to many of the companies here, these have been whisper comments for almost a decade. Thanks to Daniel Lubetzky's missive, the time for a shapeshifting to benefit all who attend, has come wildly full circle

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