of senior-focused features) at a discount for members — this may not be the most effective approach to capture MA business from competitors.per
a 2018 Accenture survey. With seniors inundated with more MA options than ever before, we think offering more traditional, convenient benefits — which seniors may already be familiar with — might be a better bet for smaller MA players to attract new members. with fellow startup Heal to get its MA members access to in-house primary care, which could appeal to seniors with limited mobility.
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