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KPMG's top exec on why CEOs need to be better corporate storytellers - Business Insider

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KPMG's US CEO says her company is helping to build an 'accountability tracker' to help other Fortune 500s measure how much good they're actually doing and prove they're not all talk MastercardEU ad

, including the media, the federal government, and corporate America.

"We've started the journey, and I think it's going to continue to grow in a big way," CEO Lynne Doughtie told Business Insider at the World Economic Forum's annual conference this week in Davos, Switzerland. "It will help close the expectation gap when organizations can prove that not only do they care about this, but they're doing things to drive a better impact.

"I think we're all working hard to see how it evolves," she said. "I don't know where it's all going to go, but I don't think it's going away."

 

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