2. Choose Your Belief In Your Company Over The Reasons You’re Scared
Next, realize that it’s no accident that you’ve continued to believe in your company idea. Self-belief is radical. Phil Knight, the founder of Nike, believed so ardently in the Nike idea that nothing -who told him to his face that he wouldn’t make it - derailed him from creating the world’s top shoe company. As he shared with CNBC, “We knew we could fail, we just didn’t think we would,” Knight said. “We loved doing what we were doing.” These same themes are part of what makes his bookso popular.
A similar line of thought and radical self-belief propelled Zara Harutyunyan, founder of CRMC Aesthetics, when she was starting her business - the first business she had ever started. “I didn’t know the first thing about creating a company or entrepreneurship, and I had just moved to America, but I had a gut feeling that my idea would work,” she shared with me.
Once you start digging into the plethora of content, solidifying your idea, and leaning into your belief that the idea is worth it, you’ll learn that you have far more going for you than you thought. Everyone has to start somewhere, so don’t let a lack of experience hold you back.
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