COVID-19 Is Leaving Its Mark On The Cannabis Industry, Insiders Say

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Marijuana insiders predict more ingestion of edibles and fewer random products infused with CBD.

San Diego-based cannabis marketer Stephen Jones also makes a living as a Bob Marley impersonator.

That lack of social contact is requiring cannabis companies to predict how it will affect future sales, according to George Sadler, p“I see a market split developing,” Sadler told HuffPost. “There’s always going to be a demand for cannabis, but what people are willing to pay will change. I think cannabis companies will have to adapt to this, whether it be through entry-level products offered at a lower price point or shifting their marketing dollars to a different demo.

I think CBD will have a place in every medicine cabinet in the country, either as a topical or ingestible.DeAngelo also said marijuana marketers are split between focusing on hardcore potheads or trying to capture the vast market of occasional users. But growing the pot market in states where cannabis is legal will remain a challenge as long as it is illegal at the federal level, according to“In my eyes, the federal government has been criminally negligent in their classification of cannabis as a Schedule I drug,” he told HuffPost. “There is a litany of evidence for the use of cannabis in medicine, and they have been aware of it for decades.

 

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