Glow at home: Beauty industry remakes product pitches in the age of coronavirus | Malay Mail

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NEW YORK, April 22 — Out: smoky eyes, red lipstick and fake eyelashes. In: dewy skin, under-eye concealer, moisturized hands. The US$500 billion (RM2.2 trillion) global beauty industry has almost overnight changed what and how it markets to a clientele hidden behind masks or stuck at home to...

Wednesday, 22 Apr 2020 10:29 PM MYT

As consumers’ social and travel plans have evaporated and work is conducted online, beauty brands have had to quickly redirect their pitches to show how their products are still relevant. These posts have replaced TV spots from a few months ago such as one for Revlon’s long-wear foundation that featured a model walking to work and going to the gym.

Consumers have been focusing on self-care products, stocking up on large-sized shampoo bottles, skincare and at-home hair coloring products, she said.

 

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