Inside Community, the invite-only texting app for influencer marketing - Business Insider

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Influencers reveal what it's like to use the invite-only marketing app Community that lets them text message with their fans

Joshua Weissman.The text-marketing startup Community has raised tens of millions of dollars from investors like Ashton Kutcher to build an app where celebrities and influencers can send texts directly to their fans.

"I've only been promoting it a little bit, and I've got around 10,000 people on my text platform," said Joshua Weissman, a food creator withon YouTube. "I sent out a text message and it went out to 9,900 [people]. It had a 98% open rate." Early adopters gain access to the Community app by downloading Test Flight, an iPhone app that enables users to test beta versions of iOS apps before they're released on the App Store.

When a fan clicks Community's sign-up link , they're taken to a webpage where they're asked to provide their name, gender, birthday, city, and email address . They also agree to the company's terms of use and privacy policy, which highlight some of the ways that a user will end up interacting with influencers and Community itself.

On its website, Community says that it doesn't advertise or sell "personal info" that a user provides through its texting service. But its privacy policy does grant the company the option to share personal information with "service providers or other strategic partners" and "nonaffiliated companies with which we have a business relationship" .

 

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