SmileDirectClub sues NBC for $2.8 billion over reporting - Business Insider

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SmileDirectClub just sued NBC for $2.8 billion, claiming reports about its teeth-straightening products were defamatory

David Katzman, CEO of SmileDirectClub stands with founders Jordan Katzman and Alex Fenkell as the company debuts its IPO at the Nasdaq MarketSite in New YorkSmileDirectClub is suing Comcast's NBCUniversal for roughly $2.

NBC "willfully and knowingly published dozens of false and misleading statements about SDC," the suit alleges, claiming NBC knew "that their actions would cause significant economic and reputational harm to the company.""SDC brought this lawsuit for its employees and officers, for its affiliated doctors, for its shareholders, and to recover from the damage NBC caused to its business and reputation," SmileDirectClub attorney J.

"SDC respects the role that the media play in our society, but expects truthful accounts. NBC's reports were defamatory, not truthful, and the facts show that NBC knew it was not telling the truth," Connolly said. "We stand by our reporting and believe this is a meritless claim," NBC News told The Wall Street Journal.

SmileDirectClub sells clear teeth aligners directly to consumers as well as through dentists and orthodontists, and had been a

 

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Good, that hit piece was awful!!

You should see my toof

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