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The pandemic will fuel an acceleration in time spent with subscription OTT services - Business Insider

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New streaming platforms and stay-at-home orders will push subscription streaming to be a popular way of consuming digital video

Copyright © 2020 eMarketer Inc.Three trends are driving the spike in time spent with subscription OTT:

These media giants — Disney, NBC and HBO Max — bring huge content libraries to subscription OTT. At the same time, others like Apple TV+ and Quibi have poured money into original content. The average time spent with Netflix will surpass 30 minutes per day in the US this year, up more than 16% from 2019. Amazon Prime Video, the third most-popular streaming platform after Netflix and Hulu, is projected to see a 19.1% increase this year to nearly 9 minutes per day.

 

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