to protesters in the wake of George Floyd's death after a Minneapolis police officer knelt on his neck for nearly nine minutes on May 25.
"The nation is hurting, and we're figuring out the best ways to show sensitivity and support for our communities," Mae Karwowski, the founder and CEO of the influencer-marketing platform Obviously, said. "Two things we did immediately were extending posting deadlines on active campaigns and setting later start dates for campaigns that are coming up."
If they were stopping their marketing campaigns, then they wouldn't be messaging about anything. This is just a different form of marketing. Corporate entities pretending to have human emotions so they can drive brand recognition and ultimately sales.
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