Q&A with MAG Experience on how experiential marketing is going virtual - Business Insider

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This story was delivered to Insider Intelligence eMarketer Briefing subscribers earlier this morning. IInsider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more. Learn more about what we offer. Event cancellations across the globe have forced experiential marketing companies to shift their businesses online. Companies like MAG Experience, a New York-based experiential marketing agency, acknowledge the tough road ahead for the industry, but they also see an opportunity to bolster virtual events and innovate new offerings for clients.

Insider Intelligence: Do you have any best practices for marketers on how they can shift to virtual events during the pandemic? Think about your attendee first and foremost. How can you make them feel like you're investing in them, even though you're not under the same roof? How are you making the content that you're delivering interesting and tangible? Are you gamifying it? Also, think about your audience overall.

I was born in 1997 and I relate to millennials 90s babies more then gen z I was 4 when 9/11 happened and I went to school with millennials my whole life, 90s babies shouldn't be gen z because we went to school with each other our whole lives...

I was born in 1997 and I relate to millennials 90s babies more then gen z I was 4 when 9/11 happened and I went to school with millennials my whole life, 90s babies shouldn't be millennials because we went to school with each other our whole lives...

Stop saying 90s babies are gen z, there are different definitions and I don't relate to 2000s babies tide pod eaters born after the year 2000 is considered part of iGeneration (aka Generation Z). It is so-called due to the technology that existed during the time of their births..

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