How brands can create opportunity through direct-to-consumer channels - Business Insider

The coronavirus pandemic has irrevocably altered the retail landscape. While traditional channels may rebound to some extent, what's true before COVID-19 is only more critical now: Moving forward, brands must offer customers diverse buying options. In order to build brand loyalty, own the customer experience, and control their destiny, both B2B and B2C brands need to build a strong direct-to-consumer e-commerce channel. Here are five tips for optimizing your company's DTC strategy.

During the current pandemic and beyond, over-indexing on a third-party retailer means that your shopping experience, delivery process, and even the packaging are all controlled by another company. This means that customers form emotional connections with their brand, not yours. Being able to own that customer experience, control the buying journey, and gather crucial customer data to form new business insights are all reasons why aFor some brands, channel conflict continues to be a concern.

Remember too that traditional channels will rebound eventually. The landscape may be altered significantly, but they will come back. If you leverage your DTC e-commerce channel effectively, you'll gain valuable customer insights that will empower better shopping experiences through retail partner channels when they return. With omnichannel shopping experiences being the way of the future, the need to move past the fear of channel conflict is essential for long-term success.

For brands, a lack of control over the buyer journey can lead to business disruptions. In today's competitive market — one that's been rocked by COVID-19 — such disruptions can be fatal if not approached strategically. Use the current business environment as an opportunity to reassess your e-commerce strategy and build a robust DTC channel. This is the best way to position your company for success now and into the future.

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Inside story of Brex layoffs after $150 million raise - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Inside Net City, Tencent's 320-acre futuristic neighborhood in China - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Please don’t do this US should game up their infra they gotta stop aiding other countries and start aiding themselves. IMO
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

US consumer prices fall for a 3rd straight month in May - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Deflation Groceries are the only category increasing as CPI falls three consecutive months for the first time via csreinicke economy
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Affirm launches high-yield savings account - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. With the HIGH interest rates they charge, it’s the least they can do for those using these crooks as their savings bank.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Alt lender Prospa announces solid March performance - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Working at TikTok, influencers call out brands, and YouTuber earnings in May - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. BoycottMadeInChina
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »