Social distancing guidelines and fears of transmission have made at-home testing more appealing to consumers since the onset of the pandemic, especially considering the alternative is an invasive and often unpleasant swab test. As we face the threat of a second wave of the coronavirus this fall, we think it's likely that individuals exhibiting coronavirus symptoms will opt for remote diagnostic testing platforms.
We think that at-home diagnostic testing may become a norm post-pandemic as individuals become acclimated to the convenience and accessibility it provides. In a 2019 survey by Healthcare Dive, nearly 51% of consumers that convenience and access to care — rather than quality of care — are some of the most crucial factors that inform their healthcare decision-making.
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