Media buyers don't expect ad spending to return to normal in 2020 - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 42 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 20%
  • Publisher: 51%

Belgique Nouvelles Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

'Ramping back up' isn't the same as returning to normal, and findings show buyers are cautious about when they expect spending to return to normal

Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.

Signs of media buyer optimism in early May seem to have been outliers, based on the latest wave of research from Advertiser Perceptions, which has been tracking US ad buyers' attitudes during the pandemic.More than two in five respondents to wave 5 of the research, fielded in late May, said there would still be a "major impact" on ad spending in Q3, in line with responses to waves 2 and 3 of the same research.

"Ramping back up" isn't the same thing as returning to normal, and two other findings show buyers were more cautious about when they expected a return to normal levels of spending:Most respondents in the wave 5 research expected moderate or major impacts to continue through the end of this year. One-third expected at least moderate impacts to continue into 2021.

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.
Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 729. in BE

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Facebook's refusal to remove a post by Trump still won't hurt its ad business - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. true. but its' worth retweeting to see how 45 thinks of the protesting and protestors, and to remind American ppl of his way of thinking.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Aston Martin 2020 DB11 V8 review photos features verdict - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. That sounds like a you problem
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

What success in the workplace looks like in 2020 - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. THE GOSPEL MUSIC TODAY BSB LIVE DEBATE INCIndia ABC ANI cnni CNNnews18 cnnbrk Cristiano BJP4India ntvkenya citizentvkenya POTUS rashtrapatibhvn BillGates RailaOdinga wikileaks BBCSport premierleague SkyNews USATODAY
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Goldman Marcus UK pauses new accounts - Business Insider - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

How YouTube ads work, creator crash course: how influencers make money - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. THanks for the tips! This is amazing 💯
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »