Omnicom Group-owned GMMB names first Black partner after criticism - Business Insider

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GMMB, an ad and PR agency favored by Democratic political organizations, named its first Black partner and pledged other steps after employees highlighted 'systemic racism' at the firm

GMMB named Micheline Kennedy as its first Black partner after current and former employees criticized the PR and ad agency for having a racism and inequity problem and called for a list of reforms.

Owned by Omnicom Group's FleishmanHillard, GMMB works for political figures like presumptive Democratic presidential nominee Joe Biden and organizations like Emily's List, the Democratic Governors Association and the Democratic Senatorial Campaign Committee. Kennedy has been with the company since 2012 and co-leads GMMB's diversity, equity, and inclusion committee, the company said.

"Today we announced specific measures, with more to come, as we listen, take action and re-double our efforts to look at every aspect of our business — hiring and retention, promotion, working with minority contractors, using our social channels to lift up voices of color, and improving the firm's culture," the agency said in a statement.

We are committed to getting it right through focused, intentional and inclusive specific steps that make a difference for GMMB staff. As a firm that has had over employees over the years, we have tried to create a culture where people of diverse backgrounds feel valued, respected, and see a path toward promotion and leadership.

 

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