Inside Biden's Instagram influencer strategy, virtual campaign - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 52 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 24%
  • Publisher: 51%

Belgique Nouvelles Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

The agency behind Joe Biden's Instagram influencer strategy explains why its approach is the opposite of Bloomberg's meme-buying spree

) in which they asked the candidate questions on topics like racial inequality, the value of registering to vote, and what his goals would be as a leader."None of these influencers are paid, and many will tell you this is not even an endorsement," Segar said. "That's what I think is so authentic and awesome about this campaign and this approach. We picked people who have the right voice or the right audience to have a topical conversation.

The Biden campaign's decision to focus on organic posts for its #BidenTownHall campaign is a notable departure from the last high-profile political influencer-marketing effort to draw media attention during the 2020 election.to post sponsored content on Instagram in an effort to promote his presidential campaign.the candidate took to hire micro influencers — was an attempt to connect with a younger audience on social media through influencer marketing.

Segar said including paid influencer posts in political campaigns is more likely to draw skepticism from social-media users. "Where influencer marketing gets flak is this idea that you pay influencers and they say something that they don't believe in," she said. "We allowed people who are completely undecided to get on the phone with Biden. When we compare it to the Bloomberg campaign where influencers were paid and they had a very scripted approach, we were doing completely unpaid unscripted conversations with real people.

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.

BIDEN=CHILD ABUSER 😤😠

Great Twitter Numbers One Two Three Four Five Six Seven Eight Nine Ten Eleven Twelve Thirteen Fourteen Fifteen Sixteen Seventeen Eighteen Nineteen Twenty.

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 729. in BE

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

30 quotes that take you inside Albert Einstein's brilliant mind - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Einstein had a brilliant mind but also had a set of brilliant Maths Proffs on his team, Einstein had a vision and an idea and would get the maths worked out with his team of Maths Proffessors.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »