, with indie artists possibly generating more than $2 billion in records and publishing by the year’s end.
“Independent companies are attractive to writers because we are able to be more scrappy and hands-on, which is due to keeping our roster lean in size,” says Prescription Songs’ head of West Coast A&R Rhea Pasricha. “We always say ‘we have an independent hustle, but with major muscle.’ That hustle comes from our in-house team of A&R and sync creatives, backed by the muscle of our partnership with Kobalt and their global reach and resources.
Cutler believes that the differences of “indie vs. major” don’t really matter anymore, and that this destigmatization alone shows the growth of indie work. He adds that distinctions often seem arbitrary and at times unfair — pointing to the fact that Kobalt won the Publisher of the Year award but BMG won the Independent Publisher of the Year Award, even though the latter has millions of songs under its belt.
recommending the team to other writers. “I think they need all the trust, support, and security they can get, because their operational business is usually the opposite,” he says.
Long overdue death, hopefully
It's so inaccurate when Billie Eilish is called singer. It's more like whisperer.