Verizon, AT&T adjust prepaid prices to attract long-term subscribers - Business Insider

a new pricing mechanism within its prepaid plans that gives consumers discounts based on the duration they remain on a Verizon plan. The first discount of $5 kicks in after three months, while the second discount of $10 activates after nine months. This comes just a few weeks after AT&T

pricing options for its prepaid service, in which subscribers receive a lower monthly rate by prepaying for either three months or a full year of service. These pricing features will help AT&T and Verizon attract prepaid subscribers who can become profitable long-term customers. Relative to postpaid plans, prepaid plans to attract more price-sensitive, less loyal customers.

This makes it hard for carriers to ever raise prices without also losing customers, making this a low-margin strategy. However, the new pricing features offered by AT&T and Verizon create further segmentation within the postpaid customer base, allowing the network operators to attract subscribers who are willing to give up flexibility in exchange for lower prices.

Because of the economic downturn, wireless carriers must make price concessions to sustain the overall health of their businesses. Prior to the pandemic, US wireless carriers had been attempting to convert prepaid customers to postpaid plans. Prepaid connections made up only 4% of overall wireless retail connections for

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Take a look inside Rihanna's summer Hamptons rental - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Thank you rihanna . And people tell others that they are privileged? That's at least two units for the homeless. jakejrh12 Is she Crazy?
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Verizon, AT&T adjust prepaid prices to attract long-term subscribers - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

How a NYC collaboration space adjusted to thrive during the shutdown - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Verizon joins Facebook ad boycott following pressure from nonprofits - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Why I have term life insurance even though I don't have kids - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. poop canisters
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »