Starbucks joins companies in pausing social media ads

A Starbucks store sign is shown during the Covid-19 outbreak in Valparaiso, Chile April 9, 2020. Picture taken April 9, 2020.

The coffee chain's announcement follows statements from Unilever, the European consumer-goods giant behind Ben & Jerry's ice cream and Dove soap; Coca-Cola; cellphone company Verizon and outdoors companies like Patagonia, Eddie Bauer and REI; film company Magnolia Pictures; jeans maker Levi's and dozens of smaller companies.

Free Press and Common Sense, along with US civil rights groups Color of Change and the Anti-Defamation League, launched the campaign following the death of George Floyd. “Our conversations with marketers and civil rights organizations are about how, together, we can be a force for good,” said Everson, vice president of Facebook’s global business group.

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Starbucks is the latest company to pause advertising across social media platformsStarbucks is the latest company said it will pause advertising on 'all social media platforms' and promises to have discussions internally and with media partners and civil rights organizations to stop the spread of hate speech. I think it's obvious to say Starbucks doesn't need advertising? People are already going to Starbucks as a habit/addiction. Starbucks COULD use the extra money paying their workers though. 🙂 I am really going to miss their corporate propaganda 🤣🤣🤣🤣 ❤❤❤❤
La source: CNBC - 🏆 12. / 72 Lire la suite »