, pressuring large companies to halt advertising with a social media site they say doesn’t stop “bad actors using the platform to do harm” at least through the month of July.
North Face was the first big brand to join the boycott on July 19—which has since spread to include Facebook-owned Instagram, Twitter and Snapchat for some, with a number of companies saying they won’t spend with social media through the rest of the year or longer until tangible changes are made to address the campaign’s concerns.
Over 100 companies, including LEGO Group, Dunkin Donuts, PopSockets Europe and Consumer Reports, joined the boycott on Wednesday; following a slew of major announcements this week from Target, Best Buy, Pfizer, Ford, Adidas, Clorox, Chobani and more that they would join an unfriending list of over 500 brands that collectively spend hundreds of millions of dollars with Facebook every year.
The companies are going to reduce and stop advertising because of recession anyway...
This news unfortunately has done little to affect the stock thanks in part to instagram and WhatsApp Also, small businesses make up more of their revenue.
So if I understand your piece, promoting violence and racism is ok content for social media as long as it comes from the left. Thanks for clarifying. By the way, given their anti-conservative bias, I am just as pleased as the leftists that FB is getting boycotted. Common ground!
I find it amazing that now that they are losing money they are ready to act, it's idiotic of them to say the least ........
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Companies joining the Facebook ad boycott risk their bottom lines to take a standFacebook is a massively efficient channel for many businesses, and experts say cutting out the platform can be a major sacrifice, especially those that rely on it to bring in new customers. That makes joining the boycott a difficult question for some businesses. Nothing like taking a stand to push a false narrative Oh they're so Brave.. We'll see. And they have to cut expenses.
La source: CNBC - 🏆 12. / 72 Lire la suite »
Best Buy, Ford Join Over 150 Companies In Massive Facebook BoycottAn advertising boycott of Facebook called for by top civil rights groups continues to gather momentum Fantastic! It’s about time that the little twit Zuckerberg gets the message. Lies and hate speech hurts America and must be stopped! Great. Another good idea: DeleteFacebook What has Forbes done for anyone? It’s a magazine for rich whites. Let’s boycott Forbes too.
La source: Forbes - 🏆 394. / 53 Lire la suite »
The Facebook ad boycott could pay off for companies more than advertising on FacebookBoycotting Facebook Inc. may be more cost-effective in elevating brand names and appealing to socially-conscious consumers for advertisers who were already looking to shave millions in ad spending, experts told MarketWatch amid a high-profile protest of the social-media platform. Twitter is the same thing. They allow racist comments and hatred, but look the other way when its reported. Good in the short term... what happens when all the dust settles? Where will they advertise on TV or radio? I still can't believe that anyone still uses facebook
La source: MarketWatch - 🏆 3. / 97 Lire la suite »
Chobani, Pfizer and SAP join running list of companies pulling Facebook adsAdvertisers are continuing to join the 'StopHateforProfit' campaign by vowing to stop spending money on Facebook ads in July to pressure the company to better prevent the spread of hate speech and misinformation. Good If more companies continue to join the Facebook boycott, the stock will reach all time highs! Bullish news Boycott any company that virtue signals. Don't fall for this, they are all still using Facebook pixel. They'll go back. This is just to score some woke points.
La source: CNBC - 🏆 12. / 72 Lire la suite »