Direct-to-consumer companies are sticking with Facebook - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 64 sec. here
  • 3 min. at publisher
  • 📊 Quality Score:
  • News: 29%
  • Publisher: 51%

Belgique Nouvelles Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

Direct-to-consumer companies are sticking with Facebook

Emily Weiss, founder and CEO of Glossier speaks at the WSJTECH live conference in Laguna Beach, California, U.S. October 22, 2019.Well, while big-name brands like Coke and Patagonia are jumping on the Facebook boycott bandwagon, there's one group of companies: built-on-Facebook DTC companies like Glossier, Casper, and Daily Harvest.

For many of these companies, Facebook is the core of their sales and marketing, the pandemic has crushed their businesses, and for their growth-hungry VC backers, this is hardly the time to hit the sales brakes. That's informed speculation, since hardly any of the 15 DTC companies Tanya Dua reached out to for her story were willing to comment.

It makes you wonder how much the household names boycotting Facebook were driven by principles or the fact that the platform wasn't such a big driver for their sales in the first place and was an easy way to cut ad spending in a sluggish sales period.

NBCUniversal faced its share of industry doubters when it announced its entrant into the streaming wars, Peacock, with a familiar if boring lineup of shows.the service is even more relevant than ever in the pandemic when people are tightening their belts. He gave Ashley Rodriguez an inside look into all the ways Peacock is tweaking the service as it prepares to go live nationally, making significantly more free stuff available, including "Ray Donovan" and "The Godfather."The exec leading Comcast's new streaming service Peacock explains why he's betting on free users with a model that's more Spotify than Netflix

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.

Stop buying their products and services until Facebook makes some significant changes.

Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 729. in BE

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Facebook, Jio, and Samsung see new opportunity amid India's ban on Chinese apps - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. Former Indian TT stars have shifted to Roposo.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Facebook pauses giving Hong Kong users' data to the government - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. 'PAUSE'? so they will hand it over eventually. I'm done with Facebook. Facebook has breached the national security law 38 provision.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

4 things you should consider if you're thinking about starting a business right now - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

British Film Institute Sets COVID-19 Support Fund for Sales CompaniesThe British Film Institute has launched a new $625,000 COVID-19 support fund to help sales companies adapt to new business practices. Details: Covid was always a mild disease. The early samples came from testing old and dying people which wildly skewed mortality. Since then the fatality rate has been PLUMMETING as the young, healthy/average people are tested. Real Scientists warned of this phenomena at the outset.
La source: THR - 🏆 411. / 53 Lire la suite »

Report: Money can buy business, led to Trump's election - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

How a 36-year-old booze business owner grew sales during the pandemic - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »