Users spending more time daily on TikTok than Instagram: Cowen survey - Business Insider

, and is considering banning it entirely. But the app's American users feel very differently.

That's according to a new survey by financial services firm Cowen, which routinely surveys how thousands of American consumers use various mobile apps. The survey found that in the second quarter of 2020, users of TikTok spent an average of 41 minutes a day on the app. TikTok's high engagement time — which jumped from 37 minutes in the first three months of 2020 — illustrates just how popular the app is among its users, and why established American firms view the Chinese challenger as a significant threat.show how popular an app is overall, or how many people use it compared its rivals.

In doing so, it has become one of the first major new challengers to Facebook in years, which has long dominated the social media space through the US through its stable of apps bolstered by acquisitions, its aggressive cloning of competitors, and the beneficial network effects of its ubiquity.

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