Author Simon Sinek started a movement to help people gain inspiration at work in 2009, at a time when many were still reeling from the aftermath of the Great Recession. He also gave the third most popular TED Talk of all time entitled "Start With Why."
At a time when global competition is fiercer than ever, Hoffman offers a unique suggestion to approaching your career: treating it like a start-up business. The book teaches emerging professionals to take risks and invest in themselves just like they would a startup they feel confident in. The advice is especially relevant to the demands of the modern global market.
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