But analysts said factors like the amount of revenue coming from direct-response versus brand advertising, exposure to areas like travel and Google's sheer size gave Facebook's ad business a leg up over Google during the second quarter.
"FB's DR-heavy advertising business and push capabilities continue to supplement hard hit verticals with growing ones [helping] it maintain growth so far through the challenging period," Bernstein analysts said in an investor note on Friday. "Given what we've consistently heard about the divergent trends between direct response and brand across the digital ad ecosystem, our takeaway is that YouTube is probably a bit more brand exposed than we thought," Evercore analysts said on Friday. "This makes underwriting the shape of near-term recovery at YT harder."for a lag in search this quarter, with Google "over-indexed to hard-hit verticals," like travel, according to Bernstein analysts.
Google relies on travel as a big revenue driver, and that sector has cratered due to the pandemic. Expedia Group, for instance, said earlier this year that it was one of Google's biggest advertisers. The company later said it would beMorgan Stanley analysts said Google's exposure to travel advertising is three to four times the size of Facebook's.
Clearly Facebook is oppressing Google. It seems obvious that Zuckerburg should pay restitution to Sundar Pichai.
🖕Facebook 🖕
no one gives a shit if one 1 percenter making 3 billion while the other is making 2.5 billion
Google's CEO is non-white. It's racism, of course!
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La source: BusinessInsider - 🏆 729. / 51 Lire la suite »