The coronavirus pandemic is strengthening e-commerce in India, Indonesia, Mexico, and Nigeria, which already had factors like sizable populations, fast e-commerce growth rates, and a large number of digital buyers working in their favor — but it also faces distinct obstacles in each country.Business Insider Intelligence
This caused consumers in these countries, where many people had yet to make an online purchase, to start shopping online and plan to make more e-commerce purchases after the pandemic subsides. The sudden uptick in e-commerce shopping, both right now and in the years to come, is giving e-tailers more consumers to target than they would have without the pandemic, offering e-commerce players the chance to scale their operations more quickly than they might've planned.
E-commerce is set to experience rapid uptake in Mexico thanks to high smartphone penetration, but international competition and limited access to digital payments may complicate the situation.
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