News Formal

What Facebook, Google and Amazon's earnings mean for our 2020 ad spend outlook - Business Insider

  • 📰 BusinessInsider
  • ⏱ Reading Time:
  • 50 sec. here
  • 2 min. at publisher
  • 📊 Quality Score:
  • News: 23%
  • Publisher: 51%

Belgique Nouvelles Nouvelles

Belgique Dernières Nouvelles,Belgique Actualités

Google and Facebook cite the strength of direct-response advertiser demand as a boon to their businesses during pandemic-related pullbacks

said

Facebook COO Sheryl Sandberg. "It's any kind of measurable result. And we offer a lot of different actions you might want someone to take, and that is definitely much more important than brand [advertising] in driving our business.

Our forecast assumed that the bottom of the ad market would occur in March and April, with a recovery in May and continued acceleration through the rest of Q2. According to Google and Facebook execs, that's exactly what happened — but it appears to have happened more rapidly and robustly than we expected. That said, we agree with Google CFO Ruth Porat's

that it's too early to say whether the recovery will continue along the same trajectory, "given the fragile nature of the macro environment."Join other Insider Intelligence clients who receive this Briefing, along with other Media, Advertising, & Marketing forecasts, briefings, charts, and research reports to their inboxes each day. >>

 

Merci pour votre commentaire. Votre commentaire sera publié après examen.
Nous avons résumé cette actualité afin que vous puissiez la lire rapidement. Si l'actualité vous intéresse, vous pouvez lire le texte intégral ici. Lire la suite:

 /  🏆 729. in BE

Belgique Dernières Nouvelles, Belgique Actualités

Similar News:Vous pouvez également lire des articles d'actualité similaires à celui-ci que nous avons collectés auprès d'autres sources d'information.

Facebook and Amazon CEOs add $14 billion to net worths in single day - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. OMG!!! This amount of money is obscene.... ZimbabweanLivesMatter
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Poshmark lingo: Common phrases insiders use and what they mean - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »

Social media fundraising inequality hurts smaller 2020 election candidates - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web. BlairReeves Heyo! 💪🏻
La source: BusinessInsider - 🏆 729. / 51 Lire la suite »