Hospitality Industry Turns to Tech to Lure Guests Back

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A key on your phone, voice-activated digital assistants that can dim the lights and order fresh towels, electrostatic sprayers—hotels are piling on tech workarounds to keep guests safe from Covid-19

By Sara Castellanos Close Sara Castellanos Aug. 5, 2020 10:00 am ET U.S. hotel companies are doubling down on automation and fast-tracking technologies such as digital room keys and voice-activated digital assistants to minimize contact between guests and hotel staff amid the coronavirus pandemic.

Newsletter Sign-up CIO Journal The Morning Download delivers daily insights and news on business technology from the CIO Journal team. Mr. Clark is also working to reduce physical touchpoints in the rooms by rolling out voice-activated digital assistants such as Amazon.com Inc.’s Alexa. Guests can use the AI-based devices to control the lighting and operate the television, while avoiding touching light switches and remote controls.

The company, which operates 29 hotels and casinos world-wide, posted a 91% decline in quarterly revenue last month. About 62,000 of the company’s employees were furloughed between March and June, but as properties have reopened, tens of thousands of employees have been brought back to work.

 

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maggieNYT Sounds like a good idea, however, it's o ly a matter of time before 'alternative' service providers enter the market. Not forgetting hackers. Look at afternoon tea at the Ritz London resently.

I’ve been quite impressed with recent stays at Marriott and Hilton, where my iPhone was my room key, check-in tool and live chat for concierge and front desk. I never used an actual person, face to face.

When's the story about hacking these techs come out?

elonmusk

Dimming the lights.... now, that’s a new one.

Wrong headline. Surveillance Capitalism writ large. ( Dr Soushana Zuboff )

maggieNYT MarriottBonvoy Marriott has had this for a while. Over 1000 nights and wouldn’t stay anywhere else

maggieNYT And get access to you phones 🙄

maggieNYT Let me guess-- They wanna put an app on my phone.

I have yet to meet a hotel where I can use my phone as a room key in which it actually works well. Every time it tends to be awkward and spotty.

maggieNYT yasher is testing out the fresh towel button at home.

DavidColladoM jacquiemora excelente iniciativa para mejorar la experiencia de nuestros huéspedes en R.D.

maggieNYT So how does dimming the lights prevent me fro COVID 19?

maggieNYT Bed for low vision and blind ppl.

internetofshit Sorry, I have enough trouble with the mag card-type keys. If I have to use a phone I might as well sleep in the hall. (Not that I plan to visit any hotels for the foreseeable ever, anyway.)

And the app helps the costumers to floats in mid air while sleeping in the hotel

And also how they track your habbits to sell to information brokers

Touchless world on the horizon!

Y’all dummies selling out to technology they fiinna replace yo ass😭😭😭😭

smart 👌

I am sure hotels are doing a great job but I always did and will continue bringing my bed sheets with me. Just makes me more comfortable.

Is that your message to me?

and yet the ice machine in the hallway grinds like a cement mixer

CERY GOOD!!

So smart!

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