How to make money from Amazon Influencer Program, affiliate commission - Business Insider

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An influencer says she's making as much money from Amazon as from YouTube. She breaks down her strategy.

Amazon runs a program for social-media influencers in which they earn money by promoting products to their followers.

. For every item she mentions in her videos, down to the cotton swabs she's using, Pratt adds a special link to purchase in the description of the video, bringing her followers straight to Amazon. Anyone can create an Amazon Associates account, but at the time, Pratt didn't think her followers would actually click through her links and purchase anything. But in her first month, she made around $79, and was blown away by how easy it was to earn that money.

Pratt switched her account from Amazon Associate to the Amazon Influencer Program in 2019, so that she could create a custom page to keep all of the products she was recommending her followers buy in one shoppable place. This feature is open to influencers in the US, UK and Canada, and Pratt has accounts for all three regions , which she has to maintain separately.

But still, she often doesn't make much money on that first purchase one of her followers makes, since the products she links to usually range in price from $5 to $20. Her secret weapon on Amazon is that she also gets a cut of what her followers buy for a day after being directed to Amazon with her link.

"Unless I do a hard push, telling people on Instagram that I'm about to go live on Amazon, nobody shows up," she said. "It is a challenge for me to take my time away from YouTube and donate that to Amazon. For me, going live on Amazon is not as lucrative as it would be to go live on YouTube."

 

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