A growing number of retailers are experimenting with virtual reality tools that allow shoppers to try on products ranging from makeup and jewelry to apparel from their homes during the pandemic.
The use of augmented and virtual reality technology has been on the rise in recent years, and industry experts expect the use of these tools to further grow during a pandemic that has rendered sampling and trying on products in person obsolete. "The benefits of virtual fitting rooms during a pandemic are clear — lower risk of exposure to COVID-19 and the ease of getting fitted from home," Parr said in an email. "I think it will surprise many Americans that, in 2020, this technology is quite sophisticated and shockingly accurate. This will result in the continued spike of e-commerce sales that we've seen throughout the pandemic.
"The crisis in the retail world has also created an opportunity to reinvent and revolutionize the way this industry operates," Yael Vizel, co-founder of Zeekit,earlier this month. "Right now it's all about personalization. We live in the era of the selfie generation and Zeekit is taking that to the next step, giving every brand and retailer the opportunity to extend their presence into the reality of their customers' lives.
Ultimately, Parr says that while virtual fitting rooms have the potential to become commonplace, he is wary of it having longevity once the pandemic subsides.
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