"Their audience is so loyal and it's easier for them to convert to the website or drive purchases for brands," said Brittney Turner, a micro influencer and content creator coach. said they were shifting toward working with influencers with between 5,000 and 100,000 followers in 2020., a social-media marketing company, sheds light on some recent trends in the micro influencer space.
Socialbakers also found that in July, cooperations between brands and influencers of all sizes grew, suggesting the market for sponsored content deals has begun to rebound after crashing due to the pandemic.
To be honest in my experience, influencers have big power to lead traffic to your site but the conversion rates are 💩 from the traffic they bring. influencermarketing
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